Minds at Work: How Neurodiversity Fuels Business and Belonging

Introducing “Minds at Work”

Episode Summary

Welcome to “Minds at Work,” a podcast for leaders in neurodiversity and business, hosted by Nathan Friedman, co-president and Chief Marketing Officer of Understood.org. This show explores how neurodiversity drives innovation and creativity in business and beyond. With over 50% of Gen Z identifying as neurodivergent, neurodiversity isn’t just a movement — it’s the future. That means future-proofing your business starts with embracing difference, both in the talent you hire and in the customers you serve. We feature key changemakers in the space and dive into real-world outcomes across tech, design, marketing, and work culture. We’ll be highlighting the power of difference to spark connection, shift systems, and shape a more inclusive future for all.

Episode Notes

Welcome to Minds at Work, a podcast for leaders in neurodiversity and business, hosted by Nathan Friedman, co-president and Chief Marketing Officer of Understood.org. This show explores how neurodiversity drives innovation and creativity in business and beyond. 

With over 50% of Gen Z identifying as neurodivergent, neurodiversity isn’t just a movement — it’s the future. That means future-proofing your business starts with embracing difference, both in the talent you hire and in the customers you serve. We feature key changemakers in the space and dive into real-world outcomes across tech, design, marketing, and work culture. We’ll be highlighting the power of difference to spark connection, shift systems, and shape a more inclusive future for all.

Episode Transcription

Nathan: Welcome to "Minds at Work," the podcast where neurodiversity meets innovation in business. I'm Nathan Friedman, Co-President and Chief Marketing Officer of Understood.org. In each episode, we dive into how neurodivergent thinking is transforming industries, driving creativity, and reshaping the workplace. Whether you yourself are neurodivergent or you're a leader, an entrepreneur, or an innovator, this show is for anyone looking to unlock the power of neurodiversity at work. 

When we do these things, it is not just neurodivergent individual that benefits. It's every single person. 

Nathan: We're featuring change-makers from tech, design, marketing, and beyond, exploring real-world stories of how embracing diverse minds creates stronger teams, sparks innovation, and builds more inclusive futures.

Jesse: You might have heard maybe like "build fast and break things," that doesn't work in this space because when you quote-unquote break things, you have a family on the other end. 

Nathan: From overcoming challenges to celebrating successes, "Minds at Work" is a source of inspiration, knowledge sharing, and actionable strategies. Listen to "Minds at Work" wherever you get your podcasts and discover how difference can build a better future for all.